91% of businesses use video as a marketing tool, and 90% of marketers say that video marketing has given them a good ROI (Wyzowl, 2024). Video marketing can be an amazing way to engage with potential clients or customers and is a powerful tool for increasing the visibility of your brand or business.  Scott Billing is the Head of Sales and Marketing at Ark Media Group and in this webinar aims to give attendees an understanding of what goes into creating effective, targeted video marketing campaigns.  He covers the process from start to finish: building a foundation, getting attention, optimising engagement and measuring success.

Members gain 1 CIOB CPD point when you reflect on the ethical aspects of your learning from this activity.